Carlos Dias is a “pragmatic down-to-earth” successful former CEO and past senior executive, with over 30 years of multicultural experience helping businesses grow in sales and profitability. He is a mentor to CEO’s, directors and senior executives, having helped them design nearly fifty highly successful strategies in the past five years alone. He focuses on helping today’s CEO’s develop innovative strategies that dramatically increased the perceived value of their companies.

Carlos works extremely closely with his clients throughout the year to install between four and six “value innovation” systems that raise their perceived value in the eyes of their customers. Consequently, each of his clients grows at rates much faster than their competition who focus on operational efficiency instead of strategy.

He works with companies of varied sizes and in different industries throughout Europe, Latin America, and the United States. He is truly a multicultural mentor and consultant, with a breadth of knowledge and experience that deepens each year. He loves what he does, and his passion for his clients shows in the amount of time he spends each year researching, reading, investigating new ideas, and helping his clients implement those new ideas.

Carlos got his start with Adidas, working directly with Horst Dassler when Adidas was a fairly small athletic shoe company. He soon became a Divisional Director, and went on to become the Director of the Latin American Division at the age of 32. Then, in 1973, he co-founded with Dassler and his friend Alain Ronc the bathing suit manufacturer Arena (with Mark Spitz as their primary image). He was an integral part of the staff that helped Dassler take Adidas from $50 million in sales to more than $1 billion in less than ten years.

Then, over the next 10 years with his own France-based management consulting company, Carlos orchestrated strategic engagements and structured over 75 licensing contracts between European and Latin American firms, including Louis Vuitton, S.M.R. (Renault), Thomson, Grendene, La Chemise Lacoste, Aerospatiale (Airbus), and Omega.

By 1986, the prestigious French newspapers Le Figaro and Les Echos considered Carlos to be one of the leading Latin American business strategic gurus in France. And, the French government recognized his contribution to expand French companies into Latin America and the United States by appointing him in 1987 to be the French Trade Counselor for three years.

In 1994 Carlos was hired first as the Executive Vice President of the British multinational Pentland Group, and then as a CEO to develop the Pentland Miami-based Latin American Division, with the well-known brands of Speedo, Pony, Mitre, and Ellesse.

Carlos has worked closely with multinational companies such as Johnson & Johnson and Keds (United States), Grendene (Brazil), Lacoste (France), Kutxa Bank (Spain), and Grupo Corporativo Perez (Panama).

Carlos lives in Miami with Rosemarie, his long time wife and partner. He continues to travel and is invited as key-note speaker by companies and universities around Latin America and Europe monthly. 

Please note that all the divergent processes and systems described in this book have been put to the test of time - and they work - with small, large, local and multinational companies in different countries. The Strategic Wealth Creator Ecosystem and the six different systems described in the book codify the way of thinking of leading CEO’s. It is intended to leverage the knowledge, experience, and information available in ALL companies to create divergent strategic thinking processes.

Please visit Carlos Dias at his primary web site: www.carlosdias.com.